Get your Instagram Game on Point!

It’s back to school time and I am here for it. 

I used to LOVE back to school shopping. Picking out my classes, picking up the supplies, organizing the course syllabi in my calendar.

I think it’s the promise of starting something new and knowing that I have the potential to do anything. 

And I’m finding that I LOVE teaching as much as I enjoyed being a student (well, at least as much as I enjoyed preparing to be a student.)

And that’s why my Social Happy Power Groups are here to stay. 

I have 2 spots left in my September group, That IG Life


My small groups are the perfect way for you to go all in on ONE social media platform; Facebook, Instagram OR Twitter. 

In three months you’ll learn how to…

  • Know your audience and how to find them so you’re connecting with your perfect client.
  • Master 1 Social Media Platform so you don’t waste time wondering what to post.
  • Create your perfect posting calendar so you can show up, shine, and move on with your day!

If you’re ready to learn the ins and outs of posting click below to book a 15 minute call with me. 

SIGN ME UP

We’ll go over why you want to be on social media and the best platform or platforms for you to achieve that goal. 

All social media isn’t a fit for everyone. The key is to narrow in on the platform that works for you AND your audience. 

That IG Life starts on September 8th and I’d love to have you there.

As always, stay Social Happy!

Bring Your Authentic Self

This week my friend, Katy Chen Mazarra is hosting her 5 Days to Financial Freedom Challenge.

And I’m so excited for her I posted about it EVERYWHERE.

It’s TOTALLY awesome and it was so easy for me to share about it on my social media feeds last week to help her spread the word about this amazing challenge.

I LOVE shouting out my friends.
I LOVE helping people find useful resources.
I LOVE telling people about all the fantastic things going on in this world.

However using that same megaphone for what I’m currently working on…that’s a bit harder.

Which leads me to the question…

How come it’s so easy for us to shout out our friends and lift others up, but when it comes to talking about ourselves we can barely string a sentence together?

To combat this self-imposed writer’s block, I’ve created a foolproof formula to help you know what to share.

I call this the 30/30/30 Rule.

The 30/30/30 rule goes something like this…

Your feed should be 33.33% full of your passion, 33.33% what your biz is about, and 33.33% your “home” or what grounds you. ⁠⁠

In my case that’s…⁠⁠

✨ Acting – I’ve been a professional actress for over 20 years⁠⁠

🥳 Lil Shameless Plug – teaching people who don’t like social media how to get great engagement online

⁠⁠🐶 Grounding – My pups, my garden, my hubby⁠⁠

And, true to form, I’m really good at helping other people achieve this balance, this flow in their content. I’m really bad at doing it myself. ⁠⁠

BUT because I know this formula, whenever I’m looking to post that next thing I can look at what I’ve been posting and see what I’ve been neglecting. And do you know what? It’s most often my passion. My acting career is both the thing that lights me up most in life AND the thing I’m most reticent about sharing with the world. It also happens to be the thing I get the most engagement on whenever I post about it. Interesting, right?

What about you?
• What’s your 30/30/30 Content Sharing formula?
• What pieces of the formula feel easiest for you to share?
• What are your non-negotiable private moments?

You are the Editor in Chief of your social media content so you get to build your own formula.

I’d love to hear what your next post will be based on this guideline.

If you’re looking for a little more help I have two spots left in my next small group, That IG Life.

Til next time, stay Social Happy!

Best,

Lauren

P.S. I’ll keep you updated on how things are going for me on the silver screen too. #Promise

Attitude Over Action

When I was little my dad would repeatedly tell me, “it doesn’t matter how fast you get to the top if your ladder is leaning against the wrong wall.”

I have always been a person of action. 

But little Lauren just wanted to get things done, so she could go and do what she really really wanted to. Read a book. 

Last week I was chatting with someone in an intro consultation. We’ll call her Sally. 

Sally has been on Instagram for years. She’s never liked it. 

But recently Sally hired someone to do her social media for her. Her feed looks beautiful but she’s only getting sporadic engagement and something about it just felt icky to her.

As we were chatting I was scrolling way back in her feed and I came across all these badass women posts. Ruth Bader Ginsberg and quotes from our Vice President, Kamala Harris. And it hit me.

“You’re way more of a badass than your current feed is showing. What happened?” I asked her.

What happened was she leaned into what she should be doing. 

  • She should have pretty colors and quotes. 
  • She should share about her business. 
  • She should post every day.

Sally was scrambling as fast as she could up the pretty Instagram feed wall. 

But she had lost her passion and authenticity. 

Your content can be all the things it SHOULD be but if that’s not linked to who you are and who you serve it won’t get you where you want to go. 

I gave Sally some homework and it’s something that I would like for you to think about too. 

Grab a journal and write for 5 minutes…

Why don’t I like showing up on social media? 

Next week we’re going to look into HOW to bring your authentic self to your social media platforms. So I hope you take a few minutes and get clear on why you may be blocked. 

The answer may surprise you. 

Social Media Customer Happiness Expert

Lil Shameless Plug is hiring!

Social Media Customer Service & Happiness Expert

 (Fully Remote Contract Position, 10 Hours/week)

Lil Shameless Plug is looking for a Social Media Customer Happiness Expert to support our social media management team for 10 hours per week. This role has the potential to grow to 20 hours per week within the next year.

At Lil Shameless Plug we help businesses who know they need social media to grow their business but can’t stand doing it themselves create a thriving community online. 

That’s where you come in. 

The Deets:

Starting Pay: $16 – $20/hour based on experience 

10 hours/week to start, position will grow as our company grows 

This is the perfect opportunity for you if…

  • You LOVE social media. Like, really really love it.
  • You know how to use and understand engagement strategies for Facebook, Instagram, Twitter, LinkedIn, and Pinterest (and are open to learning new skills and new platforms as the need arises).
  • You are constantly learning. 
  • You would be fulfilled knowing that you are helping small businesses thrive. 
  • You are able to juggle multiple brand identities at once.
  • You have a thorough understanding of the English language.
  • You have your own smartphone and laptop.

Your daily duties would include but are not limited to…

  • Daily Engagement (DM’s, respond to questions and comments)
  • Daily Outreach (help our clients expand their communities to new people)
  • Manually publish posts when they are scheduled to go out

Required skills and qualities:

 Strong attention to detail — you double check your work and avoid small mistakes

 Expert mastery of the English language and a thorough understanding of when it’s appropriate to use slang

Highly organized — you know how to multi-task and could easily switch between client accounts

 Highly responsive with excellent follow-through and follow-up — our clients customers happiness is your number one priority

 You are a self starter – We will provide you with the outline of what you need to do but you will be in charge of your day to day implementation

 You have used and would consider yourself a pro at Instagram, Facebook, Twitter, LinkedIn and Pinterest

One Mandatory Meeting/Week on Tuesday’s at 8 AM PT / 11 AM ET. You must be able to attend this meeting on a weekly basis.

BONUS Skills to have…

You speak Spanish and English fluently

You love popular culture and are adept at using memes 

You’ve used Later, Meet Edgar, Tailwind or Commun.it before

How To Apply

To apply, email a personal cover letter in the body of your email and attach a pdf of your resume to getsocial@lilshamelessplug.com Please highlight how your specific experience and skill set meet the qualifications mentioned above.

COVID-19 considerations:

This is a fully remote role where you can work from the comfort and safety of your home.

3 Twitter Content Ideas

For when you don’t want to Tweet about your #MorningCoffee

Twitter is hands down my very favorite social media platform. 

Years ago Twitter is how I found my first success on social media and how I learned to, if not love the platform, I would say respect the platform. And even have fun with it!

If you want to learn all the ins and outs of Twitter I’ll be teaching my course, Social Happy again this fall. But for now, I want to dive into what to Tweet when you don’t want to talk about your Starbucks order. 

I think one of the reasons people feel hesitant to jump onto the Twitter bandwagon is because they feel overwhelmed by the blank tweet. 

We’ve all been there. 

You have the feeling that you need to tweet today, you should tweet today, so you panic and send out a photo of your latte with #MorningJoe. #Headslap

Here are three topics that I’ve found create great engagement and are more audience focused for you than your morning coffee. 

  1. Motivational Quotes
    • Don’t knock it til you’ve tried it!
    • Every Twitter account I manage has some form of quote block that we tweet out on the regular. Why? Quotes get retweets! Also, there’s not a niche under the sun that doesn’t have some sort of inspiring/thought-provoking/AHA thought quote out there about it. So, when in doubt, use someone else’s words in your feed. 🤗
  2. Ask Your Audience
    • Another form of content I rely on to fill up our twitter content streams is asking our audience a question. Twitter has made this even easier by adding their Poll button. 
    • Are you in the food industry? Great! Ask your audience whether they’re a bacon or a sausage person for breakfast (or vegan sausage). Have a lashes business? What about asking how long people feel comfortable going between fills? Are you a fitness coach? Try a question engaging your audience about whether they like to work out in the mornings or the evenings. 
    • Engagement is great and these simple polls are fun ways to get a quick buy in from your audience so that you can get to know them better. 
  3. Your Business!
    • It seems crazy but a lot of my students forget to talk about their business and their own offerings ALL THE TIME!
    • I think we tend to ignore our own sales because we fall into the trap of worrying about over-selling or bothering people. If this sounds like you then rest assured you are probably way UNDER selling yourself. 
    • I like to go by the 80/20 rule. 80% of the content that I share on social media is about other things or free tips or advice. Leaving 20% of my content to be about what I offer.
    • Here are a few examples based on my mythical businesses above. Food Industry can tweet about their Friday Lobster Special – Book your table now. A lashes business can tweet about their loyalty program – Get 11 fills and your 12th is free! That fitness coach? Class starts tomorrow morning at 7 AM, click here to join. 

As with all social media coaching that I do I recommend that you start with the end in mind. Who are you on Twitter to connect with? Who are you looking to help? 

I look forward to tweeting it up with you!

And as always, stay Social Happy!

2021: We’re Halfway Through!

You’ve probably heard it 1000 times in the last two weeks but I’m going to say it again…I can’t BELIEVE we are already half way through 2021. 

When I look back over the past 6 months in some ways I’m amazed how far we’ve come…

  • I live in Oregon now!
  • We’ve welcomed three new companies as clients into Lil Shameless Plug
  • And weirdest and most wonderful of all, we get to have in-person social interactions again!

But I’m also looking over the past year and thinking where did the time go? 

  • How did I not learn Italian so I can impress my mother-in-law? 
  • Why haven’t I re-started an exercise regime to lose that #COVID15?
  • When will I have time to leash train my snuggle-pup Viola? 

If, like me, you love to get quiet and set goals and intentions for your upcoming year then the workshop that The Center for Women’s Voice is putting together tomorrow is right up your alley. On June 26th at 11 am PT / 2 PM ET Malika is hosing a 90 minute Ritual: Release & Renew virtual workshop. 

Malika promises a workshop where the “chat will not be lit” and as our worlds open up and the noise comes back in I’m incredibly comforted by the quiet reflection this workshop promises. 

I hope to “see” some of you there. 
As always, stay Social Happy!

My Favorite Ways to Get Grounded

It’s amazing that something that was the ultimate punishment as a youth is now something I try to practice on the daily. Maybe my parents did know what they were doing? 

If you didn’t catch last month’s blog about the importance of being grounded you can check it out here. I highly recommend that you create a grounding practice either before or after you jump into your social media feeds. 

Below are 20 of my favorite ways to get grounded and put myself back in a great mood after being on social media. 

Top 20 Ways to Get Grounded

  1. Take a walk around the block (this is my dog’s favorite)
  2. Make yourself a cup of tea.
  3. Snuggle with a furry friend (cat, dog, rat?)
  4. Take a 20 minute reading break
  5. 5 Minutes of Meditation – Free Trial with Headspace
  6. Write your friend a REAL letter and send it in the mail
  7. Sit in the yard and listen to the birds (or on your porch/patio/local park)
  8. Destress with an adult coloring book
  9. One minute of stretching it out
  10. Clean the bathroom
  11. Go through your junk mail
  12. Peruse your favorite magazine (real not online)
  13. Journal for 5 minutes
  14. Phone a friend (a quick 5 minute chat can do wonders)
  15. Nap Time!
  16. Drink 8 oz of water
  17. Daydream about your next vacation
  18. Write a Haiku
  19. Declutter one spot in your home
  20. Quick Craft Break (Draw, Stitch, Knit, Collage, Color, your pick)

Let me know if one of these works for you or if you have another grounding practice that you love. And as always, stay Social Happy!

Best,

Lauren

You’re Grounded

(And it’s a good thing)

One of the things I’ve learned over the past 8 years as a social media manager, too much social media does not a happy Lauren make. 

Early on in my work I realized that if I spent all day on social media – without breaks – I wasn’t getting BETTER results. But I was getting crankier and crankier. 

More time on social media does not equal more success on social media. 

When I was spending all day I ended the day

  • frustrated
  • angry
  • hungry
  • needing a drink!

This is no way to spend your life. 

Not only was I not a great person to be around but I also wasn’t seeing a great return on all those hours spent. So I stopped having every account I managed open all day long and I started doing quick check ins throughout the day. 

(Those quick check ins are now what I call my Daily F.I.T. click here for a tutorial) 

And in between I would get GROUNDED. 

Getting GROUNDED means you’re pulling yourself out of the made up world of social media land and getting back to yourself. 

For some getting grounded is taking a quick walk. For others it’s a quick snuggle with your pets. However you get yourself feeling more like yourself

Some guidelines to creating your grounding rituals

  1. You are not looking at a screen or interacting with a screen. 
  2. This activity should be something that makes you smile a little, makes your heart feel a little lighter. 
  3. You can complete this task in as little as 5 minutes. 

So how will you get grounded? Let me know in the comments. 

And, as always, stay social happy!

Top 3 Tips for Protecting Your Sanity on Social Media

To opt in or not to opt in, that is the question. 

If you haven’t watched The Social Dilemma yet then you better go catch it on Netflix. Go ahead, I’ll wait. 😉 

When my husband saw the trailer for this show his actual words were, “I want to see that. You can write it off as market research.” Yes, I know we can’t really write it off, but the point is that my business (social media management) often lends itself to the bizarre and creative. 

For years I have known on some level how damaging social media can be. As someone who is on social media for work every day I have taken some pretty extreme measures to protect myself and my own sanity while working. 

Post watching The Social Dilemma, I am even more delighted that I have habits in place to limit the effect of social media on my life. 

Is The Social Dilemma accurate from a social media managers point of view?

A resounding YES.

For years we have known that social media exists in order to gather information on the masses. As the saying goes, if you’re not paying for the product, you are the product. 

I remember my first social media course years ago and the teacher demonstrated how he could build an advertising campaign to target a single individual. You know that the tool is powerful if out of everyone that is on the platform, you can narrow your results down to one specific person. 

It’s terrifying…and, honestly, exciting for those who are looking to utilize social media to grow their businesses. 

Do I think social media is innately evil? NO. 

Do I think that we should be wary of social media and use it with caution? YES. 

Below are my top three tips to put in place IMMEDIATELY to help improve your experience on social media. 

Tip 1. Turn your notifications OFF.

Yes, all of them. There is nothing so important that is going to happen on social media that can’t wait until you next open the app. 

Notifications build on our sense of urgency. Something can be urgent and unimportant at the same time. 

That doesn’t mean that it’s easy to ignore the urgency. In fact, I have the notifications turned off on my texts and phone calls too. 

You don’t have to go that far but I find that it helps me stay calm and focused throughout my workday.

Tip 2. Schedule your social media time. 

Social media apps are built to keep you engaged and wanting more. I set a timer before opening the app with the amount of time I think a task will take. Or the amount of time I want to spend. 

I can get a basic round of engagement (My Daily FIT) done in 5 minutes or a post in 2 to 3. 

Don’t know how much time something takes? Start timing yourself. 🙂 

Tips 3. Set a clear intention.
Are you looking to post something? Respond to messages? Or just mindlessly scroll? 

Whatever you want to do make sure your goal is clear before opening the app or website. You’re about to engage in the equivalent of disneyland for your mind and it is very easy to lose track of your actual purpose. 
I hope these three tips help keep you from being frazzled on social media! 

Have a social media question? I would LOVE to help.

Tweet Me / DM Me / Message Me

Stay Social Happy!

Detail Oriented VA

Lil Shameless Plug is hiring!

In Search of a Detail Oriented VA

You Are: 

A detail oriented human who loves to close loops and organize!

We Are: 

A social media management company and school embarking on our 8th year in business. We love to help small businesses create an online presence and cultivate their community online.

This job is for you if…

  • You love to keep people organized and on task.
  • A zeroed out inbox brings you great peace. 
  • Color coded calendars make you super happy. 

Must Have Skills (the following qualifications are a must):

  • knowledge of Mac computer programs
  • Email inbox organization and response
  • Meeting, appointment, and training scheduling, planning, preparation. Confidence with Acuity and Google Calendars.
  • an excellent ability to multitask
  • love working on a team that helps small businesses find huge success!
  • you’ve used Trello as a Project Management Software
  • you’ve used Drip or other newsletter software
  • fluent in Twitter, Instagram, Facebook, LinkedIn, YouTube, and Pinterest
  • at least 2 years experience working in an office
  • you’ve worked on a team that has launched on online course
  • mastery of English Grammar
  • you’re a punctual princess (or prince)
  • a real detail-a-holic — you doublecheck your work and avoid small mistakes

Nice to Have Skills / Plus’s:

  • basic wordpress knowledge
  • graphic design skills (Canva+)
  • research speaking opportunities (podcasts/in person when we can)
  • Business goal planning

To apply, email a personal cover letter in the body of your email and attach a pdf of your resume to getsocial@lilshamelessplug.com Please highlight how your specific experience and skill set meet the qualifications mentioned above.